Came for an address, ended up buying a phone!” – Sharmaji’s 3 tricks to sell phones like hot Jalebis!

HomeBlogCame for an address, ended up buying a phone!” – Sharmaji’s 3 tricks to sell phones like hot Jalebis!
Sharmaji, our genius promoter from upmarket Delhi has been selling phones like garam jalebis since the last 10 years. Recently a customer Raj came to ask for an address. Our crazy 35 year old showed him what he actually needed before he could tell what he wants! For Sharmaji, sales is not just art and talent, it’s a science! Sharmaji is amazing but so are you. He believes, and so do we, that everybody is capable of negotiating better and becoming the best promoter at the store. Here are Sharmaji’s 3 rules of sales negotiation, from his 10+ mobile retail market experience that he has shared with us! Sharmaji greets our simple guest Raj into the store and makes him sit for a chai. Even before chottu can serve the biscuits, Sharmaji has started comparing his old S22 and the new S23. Raj has started biting the biscuit and says S23 will poke a hole in the wallet! Sharmaji immediately hands the new S23 to Raj and tells him that price will be taken care of, but as a up and comer job fresher, some class is important for Raj in the office. As the biscuit drops in the chai, Sharmaji says the brand offer is hot, there is instant cashback of 8000 on the phone. The tea has been forgotten, Raj has swiped his card, and leaves the shop confused with S23 in his hand. 4 out of 5 sales promoters struggle to help customers from buying the products they actually need over the products they want. As a result, they miss out on margins, the sale becomes boring, and they lose out on an exciting customer satisfaction experience. Worry not! Listen to Sharmaji’s simple 3 steps.

A. Understand your product – A good promoter always knows what he is trying to sell. Sharmaji knows how to compare each aspect of different products to convince them about a problem they have, and then show them which product choice will actually help them better.

B. Compare Pricing against the product benefit – Pricing is always a turning point for any customer to buy a product. That is where your earlier work will bear fruits. Instead of showing customers products according to their budget, Sharmaji compares pricing while mentioning the benefit of each product choice. A premium phone is only as good as a mid-range if the person buying it does not have the need for a premium product.

C. Pricing is secondary, why affordability matters first – The only reason customers shy away from decent pricing is lack of affordable schemes. The customer’s wallet and credit card is very important in any huge purchase decision today. Sharmaji hits promotions like a hammer but only when the iron is hot. Hope Sharmaji’s 3 tricks help you sell to 2 more customers everyday. To get the handle on these ropes better, do join our exclusive webinar with Anurag Aggarwal for mobile sales negotiation. FREE of charge of course, sign up below!