About Us

About Us

Is it hard for you to acquire and retain customers?

Digital technology has made it easier to access consumers. But it has become easier for others also. With the consumer having so many choices, has it become harder for you to get them to choose you?

We are a collaborative commerce platform that is using data intelligence to turn simple payment transactions into powerful purchase tools that urge consumers to buy more products and better products from you.

Having started our business by servicing India’s marquee enterprise retail customers, we today power 76% of India’s enterprise offline purchases paid digitally, across the Food, Fashion, Electronics, and Healthcare categories.

Processing over $10B of commerce annually, we have been growing at a CAGR of 70%+ in the toughest of retail markets, servicing over 25,000 stores across 2000+ cities 24×7.

Our technology has been certified under SOC3 for its claim on speed, reliability, and flexibility, the only Indian company to be certified. No wonder we have 26 patents applied for with 2 awarded.

We have a track record of not losing a single enterprise customer in the last 6 years!

We are now taking our learnings of the enterprise market to the large mid-market of India, where over $110B of commerce purchases happen digitally. Our very first product Innoviti genie has already captured 6% of the electronics retail market within 9 months of launch. Now we are launching products in jewellery and other categories.

Gtv Stores Cities

Yes, we process payments,
but only to power collaborative commerce

Pax machine

The platform brings together merchants, banks, and product brands, enabling them to partner and create new and unique purchase tools for their common consumer.

These tools are delivered through software that runs on payment terminals, mobile apps, or websites, and helps each business become a better run business by driving more customers, more sales, and more profits than possible otherwise.

Pax machine

Key Brand Tie-Ups

Key Bank Tie-Ups

Our vision is to enrich lives by helping people make better purchase decisions.

Our mission is to become a part of every purchase decision of every Indian, by helping them make better purchase decisions.

We believe in living our vision, we will become a purchase partner to every Indian.

The Innoviti Journey So Far


Volume: US$ 10 Billion

Introduced G.E.N.I.E, India’s first smart marketing app to help mainline mobile retailers get more walk-ins, more conversions and more profits

Overall contracted transaction volume crosses $10 Bn (6% Of India’s Offline Payment Volume)


Volume: US$ 6.5 Billion

Launch of AIMS – Innoviti’s Advanced Installment platform in partnership with Visa to help shoppers convert purchases into EMIs using their Visa cards at the merchant locations.


Volume: US$ 4.5 Billion

Launch of Innoviti POS – India’s Retail Payment Terminal with Same Day Fund Transfer

Overall Transaction Volume Crosses $4.5 Bn (4.5% 0f India’s Payment Volume)


Volume: US$ 3 Billion

Launch of UPI@POS – India’s 1st UPI Solution for offline

Overall Transaction Volume Crosses $3 Bn


Volume: US$ 1 Billion

Launch of smelending.com Short-Term Working Capital With Multiple Lenders

Overall Transaction Volume Crosses $1 Bn


Volume: US$ 500 Million

India’s 1st Credit Card EMI Loans at Retail POS


Volume: US$ 200 Million

India’s 1st Short-Term Working Capital Platform for Kirana Merchant, Buyers of Walmart


Volume: US$ 100 Million

India’s 1st Cloud Payment Acceptance Platform at Reliance


Rajeev Agrawal
Subbu Subramaniam
Vishal Gupta
Suramya Gupta
Neeraj Chandra
Shilpa Kularni
L R Narayanan
Naveen Kabra
Rajeev Agrawal
Amrita Malik
CBO – New Business Initiatives
Hemant Taware
CBO – Merchant Ecosystem Development
Prasad Sonavane
CRO – Partner Ecosystem Development
Jagannathan S
Raghavendra Bilki
COO – Merchant Ecosystem
Adithya U. G.
Senior Vice President – Finance
Manje Gowda HS
Senior Vice President – Service Operations
Shivendra Singh
Senior Vice President – Technology
Navneeth Sulakhe
Senior Vice President & Head – Human Resources
Debashree Basu
Senior Vice President- Marketing & Communication