Product Marketing Manager

Innoviti Technologies is expanding it’s Marketing-Communication team and as forward strategy we
are looking for a highly engaging, strategic and customer-obsessed Product Marketing Manager to
enable market penetration and customer acquisition through both digital and non-digital methods.
You will play a pivotal role in shaping Innoviti’s roadmap through competitive insights, product
positioning, go-to-market strategies and execution for few of our key products in the fintech space.
As a product lead manager you should be able to deploy merchant engagement programs, create
activation Innoviti and cross-sell for key product line across Innoviti portfolio.
You should be highly driven individual, research oriented with refined skills in competitive analysis
and environment mapping, product positioning, go-to-market strategies and immaculate execution
strategies to grow the Innoviti product portfolio in the right market in fintech space.

Key Functional responsibility

• Work with a cross-functional marketing team, product managers, salespeople to build and
• Launch products – from initial market validation, positioning & messaging, to go-to-market
  strategy and launch execution.
• Manage team and report and record progress.
• Planning and execution of high-performing digital marketing campaigns. This involves
  competition monitoring, creating and managing campaigns, preparing reports or driving &
  sharing insights.
• Setup end to end analytics dashboard for every marketing activity.
• Be responsible for the vision, strategy, and execution of acquisition campaigns across all the
  digital platforms like Facebook, Google, affiliates, etc.
• Forecast monthly, quarterly, annual acquisition numbers and costs.
• Top of the line digital marketing leader with relevant performance marketing experience in
  scaling up digital companies (E-Commerce /FinTech / Gaming / Tech/Start-Ups etc.).
• Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding,
  budgeting, optimization, and reporting.
• Identify and lead implementation and guide relationships with affiliates and partners that
  can improve digital performance.
• conducting well planned experiments to explore new channels and drive traffic.
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and
  tight deadlines.
• Drive merchant engagement right from the stage of acquisition to activation and cross-sell.
• Identify the right agency partners and work with them & the in-house design team to get
  best-in-class communication rolled out. This will include launch and sustenance
  communication, sales materials, presentations, blog posts, and social media.

Qualification

· MBA in marketing.
· 2-4 years of B2C/ B2B marketing experience
· Background in fintech or related start-ups is a plus.
· Experience in Brand / Product launches.

Must have skills

• Brand / Product launches.
• Proven track record of developing, executing and scaling high impact, multi-channel go-to-
  market execution.
• Collaboration with dynamic sales teams
• Aptitude to create ground plans for customer acquisition.
• Ability to front-end marketing in cross-functional teams.
• Ability to initiate and record market research & insights for marketing strategies
• Proven experience in understanding and reporting user journey behaviour
• Concept marketing for launch of new products and aid it’s to go to market strategies
• Experienced in customer lifecycle management.
• Experience in direct marketing: SMS and email campaigns
• Experience in B2C lead generation campaigns on Google, Facebook, LinkedIn, YouTube and
  other digital platforms
• Performance marketing and tracking skills
• Excellent team management,
• Uncompromised verbal and written communication skills is an essential