How PoS Systems Can Make a Difference to Your Business?

MARKETING

Brief Note on POS Systems

Point-of-sale (POS) systems are no longer a run-of-the-mill, time consuming, failure prone and tedious.

PoS is the acronym for point-of-sale. It is defined as the location where the transaction occurs and completes. PoS transactions include cash registers, online payments, physical checkouts, and multiple payment modes like QR codes, BQR, credit cards, etc.

They are evolving with time and are advancing day by day with increased integration, control, and flexibility. The latest POS system is not only useful for basic customer transactions but is capable of collecting customer information, tracking inventory, generating sales reports, and more — things that previously required manual labor.

Today’s payment software is a comprehensive payment processing system with greater intelligence and integration like never before with a variety of prospective changes anticipated in the near future.

5 Ways A POS System Can Benefit a Business

With the rapidly changing market conditions like the post-covid effect on consumer behavior, the importance of POS systems and machines is growing exponentially. Most businesses are following automation and AI business tools for improved performance and growth. One such must-have business automation tool for brick-and-mortar businesses, online payment transactions, retail purchases, and more is the POS system.

Here are the top 5 benefits of a POS for the business you should know.

• Centralization and Automation: The POS system acts like a centralization platform by integrating all your business tools from customer relationship management (CRM), accounting softwares, and more.

  This way every transaction is in sync and business reports are generated automatically removing human intervention. According to the Retail Consulting Partner, it is estimated that 59% of retailers are looking for Omni channel integration capabilities for their POS systems.

  With such business automation systems, much managerial time is saved and can be invested in more innovative solutions for business growth.

• Improved Customer Satisfaction: PoS systems grow your customer base. From seamless and faster payment checkouts to a variety of offers, no-cost EMI options, instant rewards, multiple payment modes, and more, the suitable POS system can increase your reach to a wider customer base.

  With this, you can increase your customer retention rate along with attracting new and potential customers. Engaging customers on a personal level through exclusive and premium benefits, loyalty programs, personalized Emails, freebies, etc., can bring you happier customers and unparalleled goodwill.

  Explore the services offered by Innoviti, a collaborative commerce platform for both small and large businesses with a proven record of increased business revenue, sales acceleration and satisfied customers.

• Mobile POS Systems: With the recent additional features in the POS systems, now businesses can offer easy and faster checkouts to their customers with mobile POS systems. By connecting the card reader to the mobile or tablet, it becomes an android POS machine that can complete any transactions within no time.

• POS and CRM Integration: As already discussed, the POS system is a centralization platform. The CRM-enabled POS systems not only integrate real-time transactions with CRM solutions thereby keeping everything in sync but also helps you increase sales and revenue. Before proceeding with the best suitable POS machine and system, it is recommended to verify the security and compliance procedures.

• Booming E-commerce: The increase in the popularity of E-commerce transactions cannot be stressed enough. This spells trouble for offline merchants.

  With the minimum value of 23% of customers shopping online daily and a whopping 60% increase in mobile transaction value by 2026, the E-commerce hub is progressing daily.

  This booming effect is observed especially in online food and grocery orders, online customer support, online medication, online travel booking, and more. The right POS system is essential for any business to have a competitive edge over online retail today.

Conclusion

Choosing the right and suitable POS system has a greater impact on your business performance and efficiency. Not only large organizations, but even small businesses can attract more customers and increase revenue with the suitable POS system.

But where can you find an affordable and versatile POS system which considers your business needs? We got you!

Explore Innoviti for a comprehensive PoS terminal that offers a wide range of features such as Innoviti EMI wallet, Innoviti Genie, and other innovative payment solutions. Benefit from the power of collaboration by India’s largest collaborative commerce platform. Attract customers, boost revenue and offer a variety of rewards without cutting your margins only at Innoviti, hurry now!

About the Author

Nandan S Kedlaya

AVP Digital Marketing