What is a payment link?
It's important to note that each product or service a business offers should have its unique link. So, whenever a customer makes a purchase, they will be directed to a special payment page.
Role of Payment Links in E-Commerce Success
Convenience: Payment links are making it easier for businesses to send customer payment requests from anywhere, anytime, without asking for cash or physical cards. This kind of convenience is leading to higher customer loyalty and retention. For every new purchase, the customer is directed toward a checkout page with a payment option, which gives them a sense of convenience.
Transparency: Payment links can be customized according to the business requirement. Let’s say a business wants to add specific details about the product, a picture of a bill, shipping
address, customer details, or even entity details; it can customize it aptly.
Cost-effectiveness: Online payment links help you improve margins, with no charges to your business, no rentals to be paid, and no inconvenient hidden charges. This helps you as a business to generate more revenue without investing a hefty amount to generate multiple payment links for customers to accept payments online.
Choice: Payment links cater to various transactions, encompassing UPI payments, online purchases, bill payments, EMI transactions, and more. They provide a clear insight into customers’ activities during the purchase process. Businesses gain a better understanding when a customer opens the link or initiates the payment, facilitating a fruitful relationship with customers.
Payment links have been making the payment process more accessible and more straightforward for businesses operating in the e-commerce space. Options like the Innoviti Link application allow you to design flexible, customized, and easy-to-use payment links aligned to your business needs and objectives. Click here to learn more about our payment link solution that can help your business grow!